There's always something exciting happening at the HUB.
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Ian is an experienced company founder, having built multiple brands that affect change in communities across the world. His current portfolio of companies includes most notably, an education technology company that teaches children to learn to read and a company that provides leadership development programs to individuals and corporate clients, that include the likes of AstraZeneca and the UK Government.

Join Ian for a series of FREE workshops delivered in his typical no-nonsense, practical and engaging manner.

WED 19 APR: Introduction to Social Media Marketing

REGISTER NOW (FREE IN-PERSON EVENT)

This workshop is open to all interested community members and has been developed to help you utilise social media for marketing purposes. This masterclass will help you to:

• Understand the social media landscape
• Understand the major social media platforms, how they function and what role they play in marketing
• Create social media marketing goals
• Define your target audience and their journey
• Learn how to create effective social media posts that are engaging

WED 27 APR: Masterclass: Digital and Social Marketing

REGISTER NOW (FREE VIRTUAL EVENT)

Finding new customers online is extremely difficult. For all the talk of how quick and easy it is to start an online business or establish an online presence, growing, maintaining and monetising that presence requires a substantial investment of time, money and skills. In order to maximise the value of this investment, we need to be more strategic in our approach. You should be looking to create a systematic, sustainable digital marketing strategy, that can evolve with your business and use the right digital marketing techniques to support the delivery of this strategy. This masterclass will help you to:

• Understand the key digital marketing techniques and which may be right for your business
• Understand the concept of a digital footprint
• Analyse your existing digital presence and build a plan to drive more traffic, leads and revenue conversion

MON 8 MAY: Masterclass: Investor Readiness

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Raising external capital can be fundamental to driving growth, supporting you to bring a new product to market, unlock new markets or to take advantage of a significant opportunity. Yet a capital raise can also be a distracting and ultimately destructive exercise for a business, as its success depends on many factors, both internal and external. What does a good capital-raising process look like? How can you and your business be as prepared as possible for the challenge? What are investors looking for in businesses like yours? How can you raise capital as cheaply as you possibly can?

This masterclass will help you to:

• Understand what investors look for
• Create an investor value proposition
• Choose the right investor
• Prepare for your capital raise
• Develop a successful capital-raising process

WED 7 JUN: Masterclass: Engaging with Journalists

REGISTER NOW (FREE VIRTUAL EVENT)

Building an audience is fundamental to business success. Why? Your audience gives you feedback on your products and services, is your biggest source of advocacy and most importantly, are your customers, One of the most effective but least understood routes to building an audience is through the media. Journalists are the gatekeepers – they decide who is useful and how they should be used. Working with journalists is no different to selling to customers, or to raising investment – it’s all about relationships.

This masterclass will help you to:

• Gain a greater understanding of the media
• Learn how to engage with journalists
• Help you build an effective press release

Does your business have staff training & development needs?