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April 17, 2023
THUR 20 & FRI 21 APR: MORE INFO This FREE two-day workshop is developed to take participants on a transformative journey from mindset to business idea. Join Ian Mason to network, empower and learn about the following.
THUR 20 APR: MORE INFO THUR 25 MAY: MORE INFO THUR 22 JUN: MORE INFO In support of the Glen Innes Business Chamber launch, Glen Innes Highlands HUB, in partnership with Ian Mason, is hosting a series of Member Meet Ups for the Glen Innes business community.
Ian is an experienced company founder, having built multiple brands that affect change in communities across the world. His current portfolio of companies includes most notably, an education technology company that teaches children to learn to read and a company that provides leadership development programs to individuals and corporate clients, that include the likes of AstraZeneca and the UK Government. Join Ian for a series of FREE workshops delivered in his typical no-nonsense, practical and engaging manner.
REGISTER NOW (FREE IN-PERSON EVENT)
This workshop is open to all interested community members and has been developed to help you utilise social media for marketing purposes. This masterclass will help you to:
REGISTER NOW (FREE VIRTUAL EVENT)
Finding new customers online is extremely difficult. For all the talk of how quick and easy it is to start an online business or establish an online presence, growing, maintaining and monetising that presence requires a substantial investment of time, money and skills. In order to maximise the value of this investment, we need to be more strategic in our approach. You should be looking to create a systematic, sustainable digital marketing strategy, that can evolve with your business and use the right digital marketing techniques to support the delivery of this strategy. This masterclass will help you to:
Raising external capital can be fundamental to driving growth, supporting you to bring a new product to market, unlock new markets or to take advantage of a significant opportunity. Yet a capital raise can also be a distracting and ultimately destructive exercise for a business, as its success depends on many factors, both internal and external. What does a good capital-raising process look like? How can you and your business be as prepared as possible for the challenge? What are investors looking for in businesses like yours? How can you raise capital as cheaply as you possibly can?
This masterclass will help you to:
Building an audience is fundamental to business success. Why? Your audience gives you feedback on your products and services, is your biggest source of advocacy and most importantly, are your customers, One of the most effective but least understood routes to building an audience is through the media. Journalists are the gatekeepers – they decide who is useful and how they should be used. Working with journalists is no different to selling to customers, or to raising investment – it’s all about relationships.
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