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Your local industry update on Glen Innes Highlands Visitor Economy
March 1, 2021
Welcome to the first dedicated newsletter from Glen Innes Severn Council about tourism and events in our local community.
Each month I'll be providing an update on all of Council's initiatives for the Visitor Economy including programs, training, industry news, initiatives, advice, updates and general guidance on how to leverage tourism and events for your business to help you grow.
As part of Council's Economic Development team, my job is to supervise the Visitor Information Centre, event manage the Australian Celtic Festival, be Council's one-point-of-contact for external event support, contribute to tourism product development and assist in nurturing new ideas in the tourism and events area.
As a part of this newsletter Brianna Fea will also provide marketing updates as they relate to the Visitor Economy and against our Glen Innes Highlands Marketing Strategy of Visit, Live Invest.
Advertising opportunity on the Glen Innes Highlands Website and the new Glen Innes Highlands Visitor Guide.
We're working on a brand new Visitor Guide which will have opportunities to promote your business to visitors. It won't be your boring old directly and list, it will have local stories and celebrate what's unique about our town - more of a coffee-book style!
The guide won't just be in Glen Innes, in fact it will stretch far and wide to multiple Visitor Information Centers. We're also adding digital advertising space to our website Glen Innes Highlands which will be available soon. If you'd like to register your interest and be one of the first then contact Brianna! [email protected]
Tourism & Events Officer, Glen Innes Severn Council
[email protected] | 0267302408
Glen Innes Highlands Website
Glen Innes Highlands Events
Glen Innes Highlands News
Including Grants, Economic Development, Tourism and more.
Other than your google business listing, registering your tourism business or event in ATDW is essential.
ATDW is Australia’s National Tourism Database of 40,000 listings, divided into 11 categories.
State Government owned and funded, we collect, quality assure, store and then distribute Australia’s digital travel information to over 250 distributors to use on their consumer websites and apps.
For tourism operators who are listed in the database, we offer cost effective, digital distribution and significant online exposure and Online distributors are presented with easy access to accurate, up-to-date, consumer relevant tourism content.
Glen Innes Highlands are a distributor which means that all events feed through and accommodation is next to go live!
So to get onto the Glen Innes Highlands Events Calendar your event must be on ATDW.
UPLOAD IT, SHARE IT
The more we share the more people visit to experience some of the great events we have - large or small doesn't matter but getting it out there matters a lot. Here are some tips to promote your event.
UPLOAD IT - to ATDW
The Australian Tourism Data Warehouse (ATDW) is an opportunity for you to promote your event or business to potential customers in Australia and overseas, for FREE!
Open to all tourism operators (including businesses and event organisers) within New South Wales.
SHARE IT - here is your check-list:
1. Send your flyer and event info to the Visitor Information Centre - [email protected]
2. Tag @GlenInnesHighlands on your facebook posts
3. Ring ABC NENW on Friday morning during Community events shout out
4. Send a Press Release to the Glen Innes Examiner, 2CBD, GEM FM, ABCNENW and wider
5. Sell tickets through online event vendors - they have their own marketing machine that can reach new audiences
6. Do some interest-based targeting with paid facebook posts
REGISTER FOR ATDW + ADD YOUR EVENT
I'd like to find out about:
Acknowledgement of Country
Glen Innes Highlands acknowledges and pays respect to the Ngoorabul people as the traditional custodians of this land, their elders past, present and emerging, and to Torres Strait Islander people and all First Nations people.
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