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June 2, 2022
This month's newsletter brings you the latest updates on tourism projects, events, and business opportunities relevant to local businesses in the tourism industry.
The last of the autumn leaves are falling, revealing the stark beauty of Glen Innes Highlands' winter landscapes. As we head into the cooler months, our team members at the Visitor Information Centre are encouraging visitors to rug up and experience all that our region has to offer. We'll also be sharing winter holiday inspiration across our socials so please keep tagging @gleninneshighland and @nehighcountry in your inspired Instagram posts and use the hashtags #gleninneshighlands and #newenglandhighcountry.
Please let us know if you are hosting events or offering a new product or experience. Email the details and promotional flyers to [email protected]. You can also upload your event or experience to the Australian Tourism Data Warehouse to leverage a larger audience of potential visitors/customers.
Economic Development Team
Glen Innes Severn Council
Glen Innes Highlands has been recognised in the Australian Government tourism strategy, THRIVE 2030, for embracing an emerging global trend: geotourism. Our prominently featured case study puts us on the map and solidifies our aim to become a model geotourism destination in line with our Destination Management Plan and the National Geotourism Strategy.
Congratulations to Andrew and Tamara, owners of the Glen Innes Motel, on securing State Funding to further enhance their visitor experience. They've already done a fantastic job improving the motel since taking over in February last year and we can't wait to see what's next!
Find out about the NSW Government Tourism Product Development Fund here.
The Highlands Hub co-working space is a place where business and community will come together to connect, create, innovate and grow. The fit-out for the hub at 167 Grey Street is well underway with the opening touted for September 2022. This project is funded under the Federal Bushfire Local Economic Recovery Fund.
Council, with the support of our valued volunteers, sponsors and community, has delivered a successful, accelerated festival, welcoming many visitors to our region. The visitor survey is out now and we'll be sending out a survey to local businesses to gain crucial insights and feedback as we plan for the year of Scotland: 4-7 May 2023.
Glen Innes Highlands and New England High Country are advertising with Granite Belt Magazine to capture travellers around South East Queensland (one of our top target markets). This magazine is released quarterly with 13,000 copies distributed across more than 150 locations, per edition.
View the latest issue featuring Glen Innes Highlands and local Glen Innes businesses - Winter.
Did you know Council's Tourism & Economic Development team deliver the marketing and promotional campaigns for Minerama and the Australian Celtic Festival? We leverage our event campaigns to raise awareness and attract visitors to Glen Innes Highlands. We also leverage New England High Country channels, ensuring the promotion of our region's biggest drawcard events is included in the content strategy.
(Nov 21 - Jan 22, Issue 92) 10 best ways to get a natural high in New England High Country, featuring fossicking in Glen Innes Highlands and motoring along Old Glen Innes Road. View the online article. This content was used in March for a 'mini' social media campaign (NEHC Facebook and Instagram) generating great engagement with our audience. Local tourism operators are encouraged to share these posts promoting Glen Innes Highlands.
(May 22 - Jul 22, Issue 94)
New England High Country, where all the great road trips lead... This campaign features the top rides for two-wheel travellers in New England High Country, but not excluding all other types of travellers! New England Hwy and Gwydir Hwy feature Glen Innes. View the online article. We'll also be using this content across our social media so please follow and share!
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Acknowledgement of Country
Glen Innes Highlands acknowledges and pays respect to the Ngoorabul people as the traditional custodians of this land, their elders past, present and emerging, and to Torres Strait Islander people and all First Nations people.
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